Introduction
Welcome to the Afton Street website (the “Site”). We understand that your privacy is extremely important. This Privacy Policy describes the types of information we collect from you when you visit our Site, how we may use that information, and the steps we take to safeguard your personal information.
We created this Privacy Policy to demonstrate our commitment to your privacy and to maintain your trust and confidence when visiting our Site and using our services. The terms “you,” “your,” and “yours” refer to the customer visiting our Site or purchasing our products. “We,” “us,” and “our” refer to Afton Street.
By accessing our Site or purchasing our products or services, you acknowledge you have read and understand the processes and policies referred to in this Privacy Policy.
What Information Do We Collect From You?
We want you to understand exactly how and why we gather information from you when you visit our Site. The types of information we collect may vary based on your use of our Site.
Information You Provide Directly to Us
We collect information directly from you when you register to receive updates from us, purchase products, submit content, fill out forms, or otherwise interact with our Site. For example:
- Contact information such as your name, email address, mailing address, and phone number when you register for an account with us or sign up for our newsletter.
- Financial information such as payment information when you make purchases from our Site such as your credit/debit card number and billing address.
- Profile information such as your username and any other preferences, likes, or personal information you choose to provide or add to your account profile to customize and personalize your experience on our Site.
- Communications with us such as when you contact us with questions or comments via phone, email, social media, or otherwise.
Information Collected Automatically
We may automatically collect information about your visits to our Site to help us improve your experience. For example:
- Usage information such as the pages you view, the links you click, the content you download, and how you interact with the Site.
- Log data such as your Internet Protocol (IP) address, access times, browser type, browser language, device information including unique device identifiers, and other system activity to analyze trends and track visitor movements.
- Location data such as your device’s GPS signal or information about nearby WiFi networks and cell towers that may convey to us your approximate location.
- Cookies and other tracking technologies collect data such as your preferences and settings to enhance your experience and understand how you interact with our Site.
Information Collected From Other Sources
We may receive additional information about you that helps us tailor and personalize your experience. For example:
- We may collect shipping and contact details when you shop in our store locations or on partner ecommerce sites.
- We may supplement the information we collect with demographic information, interests, and other attributes from third party sources.
- We may combine the information collected across our email platforms, third-party sites, and partner sites.
How Do We Use the Information Collected?
We value your trust in providing us with your personal information. We use it only for purposes that support your interaction with Afton Street, such as to deliver products or services you request, authenticate you as a customer, send you important product information, improve the Site experience, and offer you personalized content, offers, and promotions.
More specifically, we may use your information for purposes such as:
- Setting up and maintaining your account
- Processing orders and returns
- Communicating with you about our products, services, offers, programs, and promotions
- Complying with legal obligations
- Operating, evaluating, and improving our business
- Analyzing how our Site performs and understanding how you interact with our Site
- Providing customized content and tailored advertising
- Preventing and investigating security issues and fraudulent activity
- Enforcing our Terms of Use
- Debugging to identify and repair errors with our Site
- Short-term data use for certain analytics purposes
We only retain your information as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is permitted or required by law.
How Do We Share Your Information?
We will never sell or rent your personal information to third parties without your explicit consent. We only share your information in the following circumstances:
With Service Providers Working on Our Behalf
We share your personal information with companies acting as our authorized agents in providing our products and services, such as payment processors, customer service providers, email deployment vendors, etc. These companies do not have an independent right to use or share your personal information separate from providing services on our behalf.
With Trusted Business Partners Who Offer Products or Services
We share limited personal information with select retail partners, application developers, social media plugins, and connected sites to offer you products or services you have expressed interest in based on your interactions with our brand and Site. For example, if you read or express interest in a particular topic, we may share some of your registration details with trusted third party partners who have related products you may find interesting. You may unsubscribe from these third party communications at any time.
To Comply with Legal Obligations or Protect Our Rights
We may share your information if required or permitted by law to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government requests, and to protect and defend the rights, interests, health, safety, and security of Afton Street, our employees, agents, partners, users, or the general public.
In Connection with a Business Transaction
Your personal information may be disclosed and transferred to a third party if we undergo a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of our assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities.
With Your Consent or At Your Request
In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or request such sharing.
Is My Information Transferred Internationally?
Afton Street is a global company with customers around the world. We may transfer or process your personal information in countries outside of your own, including the United States where our central databases operate. Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer of your information to various countries outside of your own as necessary for us to provide services, respond to you, or perform commercially necessary activities.
We utilize standard contract clauses approved by the relevant authorities to enable the legal transfer of personal information across borders. We also store some information locally in order to comply with regional data residency laws. In all cases, we institute appropriate safeguards and security measures to prevent unauthorized access or other processing that may violate rights you hold under applicable laws.
How Does Afton Street Secure My Personal Information?
We take information security very seriously and use appropriate technologies and procedures to help protect your personal information. Our information security policies and procedures are aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements.
Some of the safeguards we employ include:
- Encrypting data in transit and at rest
- Restricting access to your personal information only to employees who need to process it
- Training staff on data handling procedures and proper response to data breaches
- Using secure communication transmission software (HTTPS/SSL)
- Maintaining servers in controlled facilities behind firewalls
- Reviewing security procedures periodically to consider appropriate new technology and updated methods
While we strive to protect your personal information, no data storage system or transmission of data over the Internet can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately using the contact information provided in this Privacy Policy.
What Choices Do I Have About Collection and Use of My Personal Information?
We provide you with options regarding how we use your personal information so that you have a say in how we handle your data.
Marketing Communications: If you do not wish to receive marketing emails from us, simply select the unsubscribe link included at the bottom of every email. You may also log in to your account and adjust your communication preferences.
Access, Update, or Delete Your Information: You may access, amend, or request deletion of your personal information in our records and control certain communications you receive from us by managing your account settings or contacting us directly. While we strive to honor all reasonable requests, we also reserve the right to retain data as permitted or required by applicable laws. In certain cases, we may be unable to allow you to access certain information if it might compromise legal obligations, security, or our operations.
Tracking and Analytics: We use analytics services and other third-party tracking tools to improve our Site and your experience. Most browsers allow you to adjust your browser settings to decline or delete cookies and utilize “Do Not Track” protocols. Doing so may cause some features of our Site to operate less smoothly but will allow you to fully control the data collected about your online activity.
Location Information: You may opt-out of having your precise geolocation information collected through your mobile device’s settings if you do not wish for us to have access to this data.
California Residents: You may request a list of all third parties to which we have disclosed certain personal information (as defined under applicable California law) during the preceding year for those third parties’ direct marketing purposes. In your request, please specify the information you would like us to provide. California residents under 16 years of age may request and obtain removal of content they have publicly posted on our Site by emailing or writing to us directly at the contact information provided below.
Please submit all privacy requests through the contact information provided in this Privacy Policy. We will process and respond to your request in line with applicable laws.
Children’s Online Privacy
Afton Street recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Our Site is not intended for children under the age of 13.
We do not target our content or services directly to children under 13 and we do not intentionally collect personal information from visitors in this age group. If you believe your child has provided us with personal information, you may contact us as indicated below to request this information be deleted.
Privacy Policy Updates
We reserve the right to modify this Privacy Policy at any time. Please check this page periodically for updates. We will provide notice of substantial changes to this Privacy Policy on our homepage for at least 30 days after the update takes effect, as well as any other means, such as via email, we determine appropriate given the nature of the changes. Your continued use of our Site constitutes your agreement to and acceptance of the updated Privacy Policy.
How to Contact Us
Thank you for taking the time to review our Privacy Policy. We value your privacy and appreciate the trust you place in us through your engagement with Afton Street. Please refer to this policy regularly to remain current on our latest practices. If you have questions, concerns, or suggestions, please contact us any time.
By email: [email protected]
By phone: 555-123-4567
By mail:
Afton Street Privacy Team
123 Main St.
San Francisco, CA 94105
We will respond to all requests, inquiries, or concerns within 30 days.
